— Getty Images/izusek For small businesses, running an email marketing campaign is one of the most cost-effective and impactful ways to promote offerings, share business updates, and strengthen ...

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

Many companies still rely on random newsletters or one-time templates when marketing. However, the best teams pick a different approach. They carefully plan each email marketing campaign. Every ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

Despite the rise of AI search and social media, SEO and email continuously drive a high ROI for B2B and B2C brands. Content is foundational to both SEO and email, and with a few tweaks, the same ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep your products top-of-mind and improve sales.

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...