This summer, toned arms became the new status symbol—and a near-impossible to achieve beauty standard. Between Hollywood’s decades-long obsession with thinness and the recent swings of the ...

In Western culture, women’s ideal body shape is very thin and unsurprisingly, many women exercise primarily to lose weight. In this context, muscularity is often associated with masculinity and thus, ...

In the middle of BBC World news is a story about a South Korean pop star turned to bodybuilding. The Korean feminine body ideal, the report reveals, has long been petite and thin, but is now changing ...

Credit - Photo-Illustration by TIME (Source Images: NoSystem images/Getty Images, Jacob Ammentorp Lund—Getty Images, Joel Sorrell—Getty Images, Halfpoint/Getty Images, WayUp Productions/Getty Images, ...