Make it easy – Send clients direct links to your review pages, whether on Google or Trustpilot. Personalize the request – People are more likely to respond when they feel personally addressed rather ...

Editor’s note: This is the second article in a three-part series about the best practices financial advisers should consider following to properly use client advocacy statements as marketing tools.

Customer reviews are the most influential form of local business content. Surveys routinely reveal that upwards of 90% of consumers read reviews as they search for nearby goods and services. In this ...

This post was sponsored by GatherUp. The opinions expressed in this article are the sponsor’s own. If your business has a great local, word-of-mouth reputation but very few online reviews, does it ...

The "review bombing” extortion scam is happening locally and across the nation, according to the Better Business Bureau of ...