Join PBM’s first Digital University presentation, a session titled Social Media Marketing 101: The Basics and the Importance. Today, more than ever, your customers turn to social media for news and ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Social media marketing can do wonders for a company’s brand. For the best example, look no further than Wendy’s Twitter account: After pivoting to a sassier, oft-“savage” brand voice on the platform ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Social media marketing has become one of the dominant mediums to connect with audiences. It is free, and it has the possibility of reaching millions of people. More importantly, it is organic. Word of ...

The Arab Spring protests kicked off on December 17, 2010. For two years, dictatorial governments across Tunisia, Libya, Egypt, Yemen, Syria, and Bahrain were challenged by their long-oppressed people.