It’s YouTube—by a wide margin. Social media has become inexorably intertwined with our daily lives, but not all platforms are ...

Global social media video content -- on TikTok, YouTube Shorts, and Instagram Reels, for example -- is now the most-used daily media content -- exceeding broadcast and streaming TV and gaming.

Social media is an overwhelming part of our lives these days, but the Pew Research Center provided an in-depth look at just how much we rely on these platforms. In a 2025 report that looks at social ...