Social media has transformed the business world and opened up new career paths in the social media field. There are more opportunities than ever to explore fresh and exciting careers, and ...

It’s no secret that social media marketing can help your business build brand awareness, connect directly with your target audience, drive more traffic to your products and services and increase ...

Carly Quellman, aka Carly Que, is a multimedia strategist and storyteller at the intersection of technology and the humanities, investigating how perspective can enhance, rather than overstimulate, ...

In today’s digital age, where social media presence is crucial for businesses, the concept of automating social media management using artificial intelligence is not just appealing but increasingly ...

Brands know that social media marketing can drive sales, develop customer relationships and build brand awareness. But did you know that your social media manager might have a better perspective on ...

Rachel Karten got her start in social media in a way she admits is now a punch line: as an intern. “That’s the classic joke when brand accounts mess up online, of course,” she says. “Did an intern ...

According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

Struggling to keep up with the demands of managing multiple social media profiles? You’re not alone. Many businesses face the same challenge, but there’s a solution: Sprout Social an all-in-one social ...

Social media is an unavoidable aspect of everyday and student life. For managers of USC student organization accounts, ...

Aura’ named Word of the Year after generating 31.9B impressions and showcasing how social moments reshape culture and ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...