Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

Executives are going back to school to better understand influencer marketing. The Kellogg’s Executive Education program at Northwestern University is offering an online course to teach marketers, ...

Become more marketable as an employee and candidate with our digital marketing courses and certificate. Today's marketers must think strategically and consider consumer trends, digital versus ...

Then constant education is necessary. Social media is fast and furious, and what worked last year won’t necessarily work this year — heck, what worked last month might not work this month! No matter ...

Although social media managers were not included on the highly deserving list of front-line responders eligible to receive free Starbucks coffee throughout the month of December, they certainly are ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...