Forbes contributors publish independent expert analyses and insights. Literary tracker of timepieces and luxury goods. Swiss watch brand Breitling scores a winning touchdown with a multi-year National ...

When it launched in 1984, the Breitling Chronomat was the symbol of a very active but still very luxurious lifestyle, usually worn by aviators. The mechanical timepiece is making a comeback, with help ...

Watchmakers can feel ’80s nostalgia, too, apparently. Brietling has just unveiled a bold new Super Chronomat collection inspired by the Frecce Tricolori watch the brand created for the Italian Air ...

Breitling has tapped NBA “Greek Freak” Giannis Antetokounmpo for a watch collaboration. This partnership spotlights a set of limited-edition timepieces, namely the Chronomat Automatic GMT 40 and ...

The Chronomat has served as a showpiece for Breitling‘s technical achievements since it first appeared in 1941 and debuted the brand’s patented rotating slide rule technology. Since then, we’ve seen ...

Following its own departure from Baselworld last year, Breitling has been using standalone ‘summits’ to announce its new collections. Now, alongside with the annual watch fairs themselves (due to ...

Most big watch brands have professional athlete ambassadors. Sometimes, these partnerships feel like missed opportunities, while other times, they result in astoundingly cool watches, such as Rafa ...

Breitling’s rapid growth – its revenues are said to have doubled in the last five years – may be attributed to two things. Its repositioning as a lifestyle brand to target younger buyers, a so-called ...

When go-getting businessman Georges Kern took over as CEO of Breitling six years ago, one of the sweeping changes he introduced was to dispense with the idea of brand ambassadors. In place of a single ...

Is there another famous watch dude in the making? This week, Austin Butler tried to subtly make his way through JFK without being paparazzi’d to death by the media and its watch-affiliated underlings.

Breitling just revealed its Chronomat Six Nations watch series ahead of the Guinness Six Nations Championship kick-off this Saturday. As the exclusive luxury watch partner of Six Nations Rugby, the ...

Breitling has relaunched the Chronomat, a popular sports watch that debuted in 1984 and quickly became a hit because of its distinctive tube-like linked bracelet. The new design preserves the model’s ...