Are you more attached to your coffee machine or your coffee brand? Many coffee drinkers are loyal to a specific brand. But as Click2Houston’s Amy Davis explained, “If you buy the new Keurig 2.0, you ...
Green Mountain Coffee Roasters is about to encounter new competition at the worst possible moment. After failing to succumb to competition from Starbucks' Verismo, Green Mountain's Keurig brewer will ...
A case study on the coffeemaker’s strategic decision-making. Keurig Green Mountain (KGM) created a new category of consumer products, becoming a household name in at-home coffee brewing in North ...
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