Nudge marketing, a term popularized by behavioral economists Richard Thaler and Cass Sunstein in their book *Nudge: Improving Decisions About Health, Wealth, and Happiness*, refers to subtly guiding ...

Can we leverage behavioral nudge in designing loyalty campaigns in banks? As a known fact, retaining existing customers cost almost a fifth of acquiring new ones. Quite evidently, banks are always ...

In El Paso, Texas, 32 percent of adults are obese and 12 percent have diabetes. These numbers make it the perfect place to test out new strategies to nudge people to buy In El Paso, Texas, 32 percent ...

Can simple but effective “nudge” theory based behavioral targeting drive higher acquisition for banks? Banks regularly struggle to achieve higher marketing efficiency in a complex and volatile ...

This is the first of a two part series on Nudge Marketing, considered by many as the best way of inducing behavioural change. But is it all perks and no perils?

The field of marketing, like anything else, is subject to its fair share of trends. Ideas and concepts come into fashion, some people jump on board, some decide it’s not for them, and soon enough, ...

People do not always make the best decisions at work. Nudge theory attempts to give people little cues and prompts to nudge them into making the best choices for all concerned in areas of public ...

Richard Thaler’s work on behavioral economics won him the Nobel Prize for Economics in 2017. His book with Cass Sunstein, Nudge: Improving Decisions about Health, Wealth and Happiness, has had a wide ...

Alternative proteins may be the next wave of food innovation but they require successful marketing to achieve widespread adoption by mainstream consumers. This is where nudge marketing comes in. Meat ...

In El Paso, Texas, 32 percent of adults are obese and 12 percent have diabetes. These numbers make it the perfect place to test out new strategies to nudge people to buy ...