Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly shifting dynamics of online communication, audience behavior, and content consumption.

A content creator has been accused of using artificial intelligence to produce fake social media videos of strangers in Florida.

Despite the speed and strength with which anger can spread through social media through rage bait, there is emerging research which suggests people can be nudged into reflecting on media content designed to provoke anger before they respond. This can dilute the influence of rage bait.

A North Carolina Child Fatality Task Force committee wants state lawmakers to pass laws to curb the addictive nature of social media algorithms and to regulate chatbots.

Long-form content can showcase true expertise, demonstrate value and build trust with consumers, but getting audiences to engage with it in real time can be challenging.

Lawyers and law firms appear to have gotten the message about social media marketing. In fact, according to the 2020 American Bar Association Legal Technology Survey Report, four out of five lawyers say their firms are on social media. One in four reported ...