Forbes contributors publish independent expert analyses and insights. I cover the business of women’s sports and gender equity in sports.

A woman sitting in the front row flashed players during Thursday night’s Rangers-Avs game. A woman sitting in the front row figured she’d give players some extra motivation during the Rangers-Avs game ...

The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...

EDITOR’S NOTE: “Bad Sports: When Fans Turn Violent” airs on Saturday, October 11 at 8pm ET on “The Whole Story with Anderson Cooper”. If you’re a sports fan there’s nothing quite like the Fall season ...

Sky Sports’ attempt to boost its popularity with young, female fans backfired spectacularly over the weekend after a furious backlash to its Halo TikTok channel saw activity on the channel stopped ...